Aug 15, 2019
Daisy Jing is the CEO and founder of Banish, a
multimillion-dollar skincare company that only sells on its
website, banish.com. Daisy started Banish by accident; she had
struggled with acne all her life and decided to create a YouTube
channel documenting her struggle. That YouTube channel has over 700
videos and 70M views today.
From there, she realized many current skincare ingredients such as
fragrances or fillers break her out and so she created her own
products out of her kitchen. All the products are natural, vegan,
cruelty-free, do not contain any of the ingredients that cause acne
for her (namely silicones, mineral oil, petroleum, artificial
preservatives colors and fragrances). The rest is history.
Daisy was awarded Forbes '30 under 30' in manufacturing, as well as
an Inc.500 entrepreneur and awarded in LA's "Fastest-growing
female-owned companies in Los Angeles". She also serves on the
board Of Entrepreneur Organization-Los Angeles, is a member of
Young Entrepreneur Council, and has sponsored and mentored many
young female entrepreneurs through her alumni, the Duke Alumni
Association. Most recently, she is a TEDx speaker and speaks
regularly about the struggles we battle with perfection and how to
overcome our own inner critic.
In our girl to girl talk, Daisy and I discussed what it was like to
grow up feeling unattractive and having acne at a very tender age
in a girl’s growing up years and what that was like. She candidly
shares how she started with her first YouTube video in 2009 with
absolutely no idea she would attract such a following. Her purpose
was to help others with similar issues or concerns and she did
that. This became her passion. In 2013 she decided to create Banish
with the same goals. To help people who have skin issues. Daisy
talks about how she uses social media with intention and purpose
and how she avoids the "device addiction" so many people have. Yet,
she also talks about the “skin positivity” movement and how that
message IS supported through social media and specifically
Instagram.
Daisy is focused, driven, and committed to making a difference and
she has grown her business into a multi-million-dollar company. At
the same time, her number one goal is to help others with similar
issues and helping them overcome their own inner critic.
She has generously offered listeners of this podcast the
opportunity to enjoy $10.00 off your purchase of Banish products by
using this special code: https://banish.com/probeautytalks. The URL
will be in our show notes.
Enjoy my chat with Daisy Jing, CEO, and Founder of Banish Inc.