Jul 3, 2019
With decades behind the chair in “big beauty,” Innersense
Organic Beauty Founder Greg Starkman’s fascination with the
formulation and product development morphed into a passionate
obsession after the birth of his special needs’ daughter.
Recognizing the parallels between the toxins in conventional beauty
products and the alarming number of health issues facing their
industry peers, Morgan’s arrival cued Greg and his wife Joanne to
trust their inner sense and an organic beauty company was born. As
ingredient guru for the socially viral brand, Greg is a leading
force in the safe cosmetics movement, pushing the boundaries of
green and conscious chemistry with sustainably sourced and
meticulously processed ingredients. The brand is lauded with a
number of distinguished awards including an Allure Best of Beauty
seal for its groundbreaking Hydrating Cream Hairbath and
Conditioner duo and I Create Lift Volumizing Foam.
In this podcast, Greg shares his thoughts about the growth of clean
and green beauty products and formulas. He talks about what we
should be looking for in ingredients and the importance of mindful,
and responsible manufacturing. Greg also shares his love story. He
and Joanne have lovingly created this beautiful “conscious” brand
while at the same time nurturing their lives together. Please enjoy
my interview with Greg Starkman, CEO of InnerSense.